strategic planning...

Assalamualaikum...

Dear Dr. Dang,

From my opinion strategic management is the process that used in organization that enable organization to achieve their objective. It focused on on intergreting management, marketing, finance or accounting, production or operations, research and development and computer information system to achieve organizational success.

The purpose of strategic management is to exploit and create new and different opportunities for tomorrow, long-range planning, in contrast, tries to optimize for tomorrow the trends of today.

The strategic-management process consist of three stages:

a) Strategy formulation
Strategy formulation include developing a vision and mission, identify an organizational internal and external opportunities and
threat, determining internal strength and weakness, establishing long-terms objectives, generating alternatives strategies and
choosing particular strategies to pursue.

b) Strategy implementation- requires a firm to establish annual objectives, devise policies, motivate employees and allocate resources
so that formulated strategies can be executed. Strategic implementation also called the "action stage" of strategic management
where it mobilizing employees and manager to put formulated strategic into action.

c) Strategy evaluation- is the final stage in strategic management. Manager desperately need to know when particular strategies are not working well: strategic evaluation is the primary means for obtaining information. A ll strategies are subject to future modification because external and internal factors are constantly changing. Three fundamental strategy-evaluation activities are (1) reviewing external and internal factors that are the bases .....